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Panel Details

GO BACK | MUSIC SUMMIT AGENDA OVERVIEW

Thursday 05/10/2018
Sheraton Hall C
9:40AM - 10:30AM
(50 minutes)



Panel Discussion

The Evolution of Live: Trends in the Event Biz

Worldwide live music ticket sales have hit $25 billion and continue to rise, so this is definitely not business as usual. With higher stakes, competition is heating up, and artists, reps and promoters are rethinking every aspect of the live experience. This panel will take a top-to-bottom look at changes taking hold – including positioning streaming as a means to sell tickets, streaming live shows, direct-artist ticketing, value-added events with art installations and workshops, new forms of sponsorship and cash-free events (using RFID and apps).
Panelists
Jack Ross
Executive VP, Director
APA Agency
Toronto, Canada