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Panel Details

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Saturday 05/12/2018
Osgoode Ballroom West
11:00AM - 11:50AM
(50 minutes)



Panel Discussion

Ad Cents: How Your Band Could Define A Brand

Ellie Goulding’s cover of Your Song in a department store ad so impressed Prince William that she performed at the heir-to-the-throne’s wedding reception. Apple has used so many artists in ads (Feist, The Dandy Warhols, Big Boi, Royal Blood, etc.) it’s worth a compilation album. Conversely, a hit musical hook has become de rigueur in the advertising world, to the extent that a savvy artist can target a song to sell product worldwide. This panel has the straight goods on the principles of advertising – including messaging, engagement, composition and syncing to visuals – that you can apply to selling your sound to sales.
Moderator
Mark Frieser
CEO
Sync Summit/Sync Exchange
Jersey City, USA
Panelists
Georgette Bivins
Director of Licensing & Brand Partnerships
411 Music Group
Burbank,, USA
Jean Scofield
Executive Music Producer
McGarry Bowen
NY, USA
Maxwell Gosling
Music Supervisor
little ears new york: little ears los angeles
Santa Monica, USA
Ryan Fitch
A&R Team Lead, Senior Creative Advisor
Marmoset Music
Portland, U.S.A.
Tristan Wilson
Head of Sync & Brand Partnerships
Downtown Music Publishing
London, UK

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