A leading Innovationist, Australia’s Justin Baird preaches the gospel of “thought leadership,” an understanding of how technologies interact, to the potential benefit of clients, agencies and the industry itself. Baird - who has introduced local YouTube portals and Android mobiles to the Asian market - brings his latest brainchild, the digital thought leadership series DNA to CMW. DNA has taken root in Australia and New Zealand, and represents, “the future of interactive content.”