Panel Details


Wednesday 04/19/2017
Sheraton Hall C
2:10PM - 3:00PM
(50 minutes)

Keynote Presentation

How Technology Connects Consumers to Brands (and bands) Like Never Before

We live in a culture of change. Most bands are overwhelmed by the massive shifts that they have to make to the business side of the music business. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force everyone to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how fans have become that much more efficient in this very different landscape. Bring an open mind, because the world continues to change and challenge the music business like never before. The new leadership is being a digital leader. Algorhythm is your compass.