Panel Details

GO BACK | 3 DAY MUSIC SUMMIT AGENDA OVERVIEW
Thursday 04/20/2017
Sheraton Hall C
3:00PM - 3:50PM
(50 minutes)



Panel Discussion

Top Chops: Marketing Best Practices with Canada’s Leading Indies

Marketing can mean just about anything in 2017, so what separates artists and companies from one another in a noisy marketplace? Whether budgets are non-existent or astronomical, the end result still has to be extraordinary. Hear from CIMA Gala Marketing Award nominees and top indies to discuss which approaches, be they traditional, experiential or guerilla, make a quantifiable impact. What makes a campaign resonate and monetize its product? What was effective and what challenges were overcome? In a fickle digital world where indies have to really hold their own to get heard, what are the best practices to get noticed?

Sponsored by:
CIMA
Moderator
Ben Rayner
Music Critic & Writer for the Toronto Star
The Toronto Star & Star Media Group
Toronto, Canada
Panelists
Devi Ekanand
VP Marketing, Promotions & New Media
Canada’s Music Incubator at Coalition Music
Toronto, Canada
Emily Smart
Director of Marketing/Publicity
Interstellar Rodeo Festival/ Six Shooter Records
Toronto, Canada
Gord Dimitrieff
President
Aporia Records
Toronto, Canada
Jonathan Shedletzky
Arts & Crafts
Toronto, Canada
Ryan Spalding
Director of Marketing
Dine Alone Records/Bedlam Music
Toronto, Canada