Panel Details

GO BACK | 3 DAY MUSIC SUMMIT AGENDA OVERVIEW
Friday 04/21/2017
Osgoode Ballroom East
12:10PM - 1:00PM
(50 minutes)



Panel Discussion

Music in Advertising: A Key Component to a Commercial’s and Band’s Success

Sell the Brand - Sell the Band!!!

Whether a feature film, a hit TV series or a successful advertising campaign, the one underlying factor that is generally common ground is the music needed to enhance the consumers experience.

Music’s importance is increasing as more campaigns become pan-European or global. Commercials have become more visual and great music is something everybody understands.

This panel will give attendees an impact education by high level music directors and supervisors who will give a lightning quick overview of Composition - Licensing - Messaging - Engagement and Campaign Visuals for domestic and world - wide Advertising initiatives.
Moderator
Mark Frieser
CEO
Sync Summit/Sync Exchange
Jersey City, USA
Panelists
Barry Cole
Music and Tech Consultant/Music Supervisor/Publisher/Producer
B Cole Music
New York, USA
Charlie Davis
Sr Director of Advertising
Spirit Music Group
New York, USA
Daniel Kuypers
Director of Music
Energy BBDO
Chicago, USA
Paul Greco
Director of Music & Radio
J. Walter Thompson New York
New York, USA