Panel Details

GO BACK | 3 DAY MUSIC SUMMIT AGENDA OVERVIEW
Thursday 04/20/2017
Osgoode Ballroom West
3:00PM - 3:50PM
(50 minutes)



Case Study

360 Music Partnerships: Air Miles Detour, A Case Study

When Air Miles decided to deliver music in unexpected places to their Miles Collectors- they enlisted the help of their partner, Live Nation Canada. Together, they brought multi-platinum selling recording artist, Meghan Trainor to small town, Port Hawkesbury, Nova Scotia, population 3,300, where over 9,000 fans showed up to witness an arena scale concert, many of them seeing a show of this scale for the very first time. Today we are going to talk about how brands are endeavoring to connect with their fans by telling authentic and engaging music stories and the many stakeholders who come together to make it happen.
Moderator
Melissa Bubb-Clarke
Director of Marketing
Live Nation Canada
Toronto, Canada
Panelists
Dave Caporicci
Bell Media
Toronto, Canada
Erik Hoffman
President
Live Nation Canada
Toronto, Canada
Raymond Ludwin
AVP
LoyaltyOne/AIR MILES Reward Program
Toronto, Canada