Panel Details

GO BACK | 3 DAY MUSIC SUMMIT AGENDA OVERVIEW
Thursday 04/20/2017
Sheraton Hall C
2:00PM - 2:50PM
(50 minutes)



Panel Discussion

Event Alliances: ‘I Now Pronounce You Brand and Band’

How much has live music taken over the music game? Sponsorship alone of artist tours and live music events has hit the $1.5 billion mark annually. That’s a lot of corporate money looking for friends – be they artists, venues, festivals or beer tents. But more money at stake puts extra pressure on these professional relationships. What is gained from high-stakes sponsorship and what is at risk? What does a bad sponsorship relationship look like? This is high-level matchmaking, and we’ve got marketers who’ve arranged some of the most lucrative alliances in the industry.
Moderator
Nick Terzo
VP/Operations & Business Development
Madison House, Inc.
Boulder, USA
Panelists
Allison Shaw
Owner
Manic Monkee Mgmt & Mktg
Los Angeles, USA
Christina Martin
CEO
Backstage Artist Lounge
Nashville / LA, USA
Mathew Thomas
CEO & Founder
ConcertPass
New York, USA
Mike Rosenthal
Strategy Consultant
Mike Rosenthal
Brooklyn, USA