Panel Details

GO BACK | 3 DAY MUSIC SUMMIT AGENDA OVERVIEW
Thursday 04/20/2017
Osgoode Ballroom West
10:10AM - 11:00AM
(50 minutes)



Panel Discussion

If You Book It, Will They Come?: The Festival Market At A Crossroads

The festival scene has come to dominate the summer music market. But with growth often comes an identity crisis – in this case one that will ultimately affect the bottom line. Ticket sales are driven by two main factors – the quality of the lineup, and the proximity of the event. You can’t change your place in space, but you can carve an identity based on your musical offerings. The trouble is, competition has created a sellers’ market for talent, and you may find your lineup looking identical to others down the road. This panel will look at the future of festival branding and fan loyalty.
Moderator
Jake Gold
President
The Management Trust
Toronto, Canada
Panelists
Billie-Jo Aasen
President
542 Entertainment
Vancouver, Canada
Chuck Randall
Tour Manager/Tour Accountant/Tour Director
Alice in Chains & THE CULT
USA
Rob Zifarelli
Sr. VP
UTA - United Talent Agency
Toronto, Canada
Ryan Kruger
President
Destiny Event Productions
Toronto, Canada