Genre: Hip Hop / Rap,Pop
Dominating the airwaves with the infectious singles My Scene and Float Away, Melbourne rapper Seth Sentry has dropped one of the most anticipated albums of 2012 with his killer debut, This Was Tomorrow. The maiden release on Seth√¢‚Ç¨‚Ñ¢s own label, High Score Records, This Was Tomorrow has found itself falling into the welcome arms of fans and industry alike; debuting as Triple J√¢‚Ç¨‚Ñ¢s Feature Album and landing on the ARIA Charts at #6. This Was Tomorrow is a #1 ARIA Australian Independent album.
Drawing listeners in with an unpretentious and utterly relatable voice, This Was Tomorrow leaves the conventions of Australian hip hop for new ground, and shows just how advanced Seth Sentry has become as an artist, and just how limitless the genre can be.
Featuring production from Styalz Fuego (360), Trials (Funkoars, Drapht) and Matik (Pez, Bliss n Eso)
This Was Tomorrow exhibits a perfect balance of classic hip hop samples and cuts, and live band energy. Opening track Campfire, draws on inspiration from Kasabian, as it drifts from a floating guitar intro to a driving hook chorus. Where Was You tells the story of someone forced to break the monotony of working an office day job to defend them self against a zombie apocalypse. While Ten Paces displays Seth√¢‚Ç¨‚Ñ¢s versatility and maturity as an MC, and features guest vocals from Ali Barter.
The album√¢‚Ç¨‚Ñ¢s second single, Float Away has projected Seth to a whole new level. The 70√¢‚Ç¨‚Ñ¢s British comedy-inspired film clip received over 18,000 views in under a week. It was written by Jeremy Koren (aka Grey Ghost) with Co-Director/Cinematographer Nick Rieve and was claimed by Channel V as the √¢‚Ç¨ÀúRipe Clip Of The Week√¢‚Ç¨‚Ñ¢ as well as √¢‚Ç¨ÀúIndie Clip Of The Week√¢‚Ç¨‚Ñ¢ on Rage. As a single, Float Away was cited by influential artist 360 as his personal pick for top 10 in the 2012 Triple J Hottest 100.
Although a mainstay of the Melbourne hip hop scene since 2003, Seth seemed to come out of nowhere when The Waitress Song found itself a widespread hit in 2009. A stoner kid with a big brain and a creative streak, Seth√¢‚Ç¨‚Ñ¢s ability to create an escape from the mundane workaday life resonated strongly with Australia, as did his sense of there being more to life than working yourself into a bored stupor.
Fast-forward a couple of years of touring and recording, and This Was Tomorrow is Seth Sentry on the verge of fulfilling his own daydreams. Innovative and refreshingly honest, it is the quintessential Australian album that fans have been waiting for and artists have been trying to make.
Anything you could want to know about Seth√¢‚Ç¨‚Ñ¢s personality is laid out in the album√¢‚Ç¨‚Ñ¢s rhymes and turns of phrase, strewn across its head-nodding beats and bombastic choruses, right through to its pop culture references. Introspective yet philosophical, Seth√¢‚Ç¨‚Ñ¢s lyrics are like holding up a mirror to both himself and the world around him... reflecting only the truth, for better or for worse.
Dubbed as √¢‚Ç¨≈ìa landmark Australian hip hop record√¢‚Ç¨¬ù by Time Off Magazine, This Was Tomorrow is a solid work of art that stands as both entertainment and culture... as songs you can switch your brain off and sing along to, or a window into the mind of a truly gifted artist.
On every level, taken at any depth, This Was Tomorrow is now the benchmark for Australian hip hop to come.