Canadian Music Week Presents – The Rosalie Award
presented at the
CANADIAN MUSIC AND BROADCAST INDUSTRY AWARDS
Thursday, March 10th – Fairmont Royal York Hotel – 7:30 p.m.
Julie Adam Recipient of The Rosalie Award 2011
The Rosalie Award will be presented at the Canadian Music and Broadcast Industry Awards, taking place during Canadian Music Week. The event will be held at the Fairmont Royal York Hotel, Toronto on Thursday, March 10th, 7:30 p.m. Erin Davis will present the award to this year’s recipient – Canada’s first woman Vice-President of Programming Julie Adam. The award, handed out to top women in Canadian broadcasting, has been presented in the past to trailblazers Denise Donlon, Erin Davis, Ky Joseph, Jane Hawtin and Marilyn Denis and Rosalie Trombley, who was the inspiration for the award. Tickets for Canadian Music and Broadcast Industry Awards can be purchased for $195, at www.cmw.net or by calling 905.858.4747.
Julie Adam, Recipient of The Rosalie Award:
Newly appointed Vice President of Programming for Rogers, Julie Adam has been a Program Director in Canada’s largest market (Toronto) for the past 12 years. In 1999, Julie’s first Program Director position was at KiSS 92.5; in the station’s first year on the air, she propelled it to #1 with more listeners per week than any other Toronto station. Later, as Program Director for Canada’s #1 Adult Contemporary station 98.1 CHFI, Julie built the profile of the station, perfected its sound and developed major personalities like Erin Davis and Mike Cooper. Her ability to spot talent—and develop that talent—is directly responsible for giving many successful Canadian on-air morning personalities their first crack at this important on-air shift.
Adam’s career has grown in this industry from an assistant Music Director to Program Director, to Vice President of Programming for Rogers in 2010. Currently, she oversees the programming of 54 radio stations while maintaining her position as Program Director of 98.1 CHFI.
Adam’s stations always rate well but her amazing streak of leading CHFI to the # 1 position (Audience Share All Persons 12+) in Canada’s biggest market in every single PPM survey (since PPMs introduction 18 months ago) is a ratings record and achievement not equaled by any other station or Program Director in the market.
Julie has been the driving force in securing the music industry’s biggest stars to visit the studios of 98.1 CHFI. Some of these huge names include: Michael Bublé, Rick Springfield, Phil Collins, Sarah McLachlan, Barenaked Ladies, Leona Lewis, Train and Lady Antebellum. Most of these “Up Close & Personal” artist events were held in the CHFI Theatre, where loyal listeners were invited to win their way. Some of these events were also webcast live on chfi.com, allowing listeners who didn’t win to still be a part of the winning experience. The “Up Close and Personal” events were done in conjunction with Canadian record labels and their representatives with whom Julie has developed a rock solid relationship over the past decade.
One of the promotional events that Julie has nurtured is Shelter from the Storm. This cause is especially near and dear to her heart because she was one of the people who took this from a seedling of an idea to an incredibly successful campaign, helping to raise millions of dollars for the Canadian Women’s Foundation. Julie helped grow the Radiothon from a local event to a national event involving radio stations in Ottawa, Calgary, Winnipeg, Kitchener, Sudbury and Lethbridge. She also enlisted the help of CityTV in 2010 for a special makeover program, where survivors of domestic violence were showcased and given a fresh start at their new life.
To quote Steve Herman of Live Nation, “In the world of program directors, Julie Adam is a star.”
About The Rosalie Award
Inspired by radio’s legendary Rosalie Trombley, The Rosalie Award honours Canadian women in broadcasting who have blazed new trails. Between 1967 and 1984, Trombley was one of the most powerful radio programmers in North America. A straight-talking, no nonsense woman with an unfailing ear for picking hit songs, she was the Music Director of the legendary Big 8, CKLW-AM, in Windsor/Detroit.
Visit the Canadian Music Week website – www.cmw.net – to register for your Canadian Music Week delegate pass.
Canadian Music Week is Canada’s leading annual entertainment event dedicated to the expression and growth of the country’s music, media and entertainment industries. Combining four information-intensive conferences; a trade exposition; a film festival; four awards shows and the nation’s largest New Music Festival – Canadian Music Fest – CMW spans a five-day period from March 9 to March 13, 2011 at the Fairmont Royal York Hotel and various downtown Toronto venues, attracting participants from across the globe. For more information, visit www.cmw.net.
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