2018 Spotlight on USA

The 2018 ‘Spotlight on USA’ marks the first-ever official mission from USA to CMW.

Spotlight on The USA – The Most Important Music Market Worldwide

The USA is ranked #1 by The International Federation of the Phonographic Industry (IFPI) for world music markets, with 5,32 billion USD in total trade value for recorded music revenues and accounts for more than one-third of total worldwide revenues. In 2016, overall revenues increased by 7.6 per cent. With a population of 324 mn, it is more than 10 times that of Canada. The USA is Canada’s main trading partner with strong commercial ties, and has adopted many Canadian entertainers as their own while Americans enjoy many Canadian music exports.  It is the country where Canadian-created music is played most for SOCAN’s more than 135,000 members. For artists at the beginning of their careers, establishing a presence in the States is a vital early step and a tipping point to the rest of the world.

The USA is one of the most lucrative markets for extensive touring. With 75 per cent of Canadians living within 100 miles of the American border, the market is close for most Canadian musicians. American industry representatives are working with Canadian organizations to lobby US legislators to amend visa requirements that currently make it difficult and expensive for Canadian artists to tour the market.


Schedule At A Glance


3-4 pm B2B pre-scheduled US destinations/travel media meetings (Int’l Marketplace)

4-5 pm US Destination Exhibitors deliver 2 min. presentations to travel tourism and music media, and travel trade. (Int’l Marketplace)

5-6 pm Brand USA and filmmaker showcase the film “America’s Musical Journey” also open to CMW delegates (Osgoode Ballroom East)

6-7 pm Networking Reception -  Introduce American artists in cameo acoustic performance, pre-promote US branded showcases, and highlight tourism exhibits (Int’l Marketplace)


[Osgoode Ballroom East]                                 

Meet a panel of market specialists, talent buyers, concert promoters and industry decision makers for CWM’s first-ever official mission from the USA. Discover access points for the USA and meet those who can help build bridges between Canada and world’s largest and most influential music market.

Pre-arranged 1x1 B2B Intl Meetings 

[Intl. Marketplace  (IMP)– Sheraton Lower Concourse Hall E]

Meet one-on-one with members of the delegations from the USA in a session of targeted, curated, pre-arranged meetings customized to your objectives. By appointment only. Contact the International Marketplace for details <kathy@cmw.net>.  

For more info please contact Kathy Hahn - kathy@cmw.net      


Mission Participants

Featured Participants