2015 Focus on New Zealand

1631To complement the 2015 Spotlight on Australia previously announced, CAAMA (Canadian Association for the Advancement of Music and the Arts) is pleased to present an expansion to the initiative to include a Focus on New Zealand at Canadian Music Week 2015 (May 1-10, 2015 in Toronto). A part of CMW’s International Buyer’s Program, the 2015 Focus on New Zealand will bring key buyers, market experts and industry reps from various sectors together with the Canadian music industry in Toronto during the event’s conference schedule, May 6-9. With the support of the Department of Foreign Affairs, Trade and Development Canada, delegates from New Zealand will participate in export market training sessions and share their expertise and insights while opening new trade routes for business investment and revenue potential for all in attendance.

Now in its 33rd year, Canadian Music Week is one of the world’s most important and longest running international music business destinations, as well as one of the biggest new music festivals in Canada showcasing global talent.  Attracting thousands of delegates from more than 30 countries each year, the event serves as a convergence point for international networking, business to business transactions, structured one-on-one meetings, and specialized export programming.

New Zealand is a major player in the Australasian region and an important like-minded partner for Canada. Powered by a market economy, New Zealand depends greatly on international trade. Free-market reforms have removed many barriers to foreign investment, making it one of the most business-friendly countries in the world. New Zealand’s extensive bilateral relations with Canada combined with the country’s close relations and proximity to Australia, multiplies the number of opportunities available to Canadian artists, labels and SMEs.

Music radio broadcasting and live music are the two main economic drivers of the New Zealand music industry, accounting for more than $300m. The country’s digital retail sector has grown significantly over the last three years and now makes up almost half (49.7%) of total retail gross output. Online consumption channels for music – from digital retail services such as iTunes or Amplifier and on-demand services such as Spotify to mobile music downloads and other services – have given labels and musicians solutions to monetising digital music, as well as more and better platforms to reach new audiences.

Recognized for earlier contributions to pop music made by Kiwi musicians Split Enz, Crowded House, and OMC, New Zealand has gained prominence in the last few years with the chart-topping success of Lorde as well as breakthroughs by Kimbra, The Naked and Famous, and Broods. This strong investment in music, supported by a healthy market for music festivals of various sizes catering to a wide range of musical tastes, makes New Zealand an alluring territory for discovery.


Australia Report 2015 Page 1CAAMA, in association with Canadian Music Week, is helping Canadian artists and labels take the guesswork out of breaking into Australia and New Zealand. From May 6-9, 2015, at Canadian Music Week in Toronto, we will be bringing in label reps, agents, promoters, and industry reps from various sectors to share their expertise and insights with Canadians on entering these two lucrative markets as part of a Spotlight on Australia and Focus on New Zealand.

In advance of these spotlights, CAAMA has commissioned a report on Australia and New Zealand outlining their music markets as well as opportunities for Canadian artists and companies to do business. With funding support provided by the Ontario Media Development Corporation and the Department of Foreign Affairs, Trade and Development Canada, we were able to produce an in-depth overview of the two territories and are now pleased to share these findings with our members and the industry at large. We anticipate the report will serve as an invaluable resource in your preparations for the Spotlights as well as any future relations with these markets.

 

Download the report.

 

 

Incoming Mission Delegation (Schedule At-A-Glance):

Wednesday May 6, 2015

  • FACTOR Overview of Canada Presentation *Mandatory
  • Welcome Cocktails: International Reception

Thursday May 7, 2015

  • Focus On New Zealand Panel
  • One-On-One Pre-Arranged Meetings

Friday May 8, 2015

  • Global Forum International Networking Breakfast
  • Aussie BBQ

Saturday May 9, 2015

  • Indie Awards

Sunday May 10, 2015

  • Tour to Niagara Falls (optional)

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MISSION PARTICIPANTS