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Steve Jones

Vice President Brands & Content,
Newcap Radio
Dartmouth, NS, Canada
@rockstarbrands
Steve Jones is the VP/Brands & Content for Newcap Radio, overseeing content on nearly 100 radio stations from coast to coast. He is also the author of two popular marketing books, Brand Like a Rock Star and Start You Up. Steve speaks to conferences and businesses worldwide on the fine art of turning regular customers into raving fans.

Steve has spent 30 years in the music business. Presently he oversees programming on 80 Canadian radio stations in almost every format for Newcap Radio, based in Halifax. Steve previously programmed WMKK/Boston, K-Rock/Edmonton, managed a radio network in the Caribbean, and helped create winning radio in markets of all sizes across Canada.

In addition to his role at Newcap Radio, Steve Jones is the author of Brand Like A Rock Star: Lessons From Rock ā€˜nā€™ Roll To Make Your Business Rich and Famous. The book helps businesses build powerful brands by putting the lessons of rock legends into practice. He also maintains a popular blog at www.brandlikearockstar.com.

He is also an in-demand speaker on branding, advertising, marketing, social media, and the creative process. You can connect with Steve on Twitter as @rockstarbrands.