Allan McGowan has some forty years of experience in the advertising, music and entertainment industries. He has worked in record retail, and as a concert promoter, artist manager, booking agent and showcase producer, and administrates music publishing company Wintrup Songs Ltd. At present he is News Editor for Vip News, an on-line data and news service for the live music industry,www.vip-booking.com. and is Associate Editor of IQ Magazine – the journal of the annual International Live Music Conference (ILMC) www.ilmc.com, for which he is also Agenda Consultant. He also consults to various events including Eurosonic in Holland, Reeperbahn Campus in Germany, The MaMA Event in France and others. He regularly takes part in and moderates panels at many major international trade events.