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Kevin Lyman

President,
4Fini, Inc, & Vans Warped Tour
Los Angeles, CA, USA
@KevinLyman
Kevin Lyman began his career booking bands for his university and as a roadie for then unknown acts such as the Untouchables, The Bangles and Bad Religion. After college, Lyman began working with Goldenvoice, as a promoter rep for seminal punk rock and metal bands such as The Germs, Circle Jerks, Anthrax and Jane's Addiction, working in legendary LA clubs like The Whisky, The Roxy, The Palladium and many long since forgotten.

Kevin is best known as the producer and creator of the hugely successful Vans Warped Tour, the longest running traveling music and extreme sports festival in the world today. Now going into it’s 18th year, the tour reaches nearly 600,000 kids each summer. The “punk rock summer camp” has introduced audiences to artists such as No Doubt, Sublime, Blink-182, My Chemical Romance, Eminem, 3OH!3 and Fall Out Boy among hundreds of others. With the Vans Warped Tour, Lyman pioneered the successful integration of corporate sponsors with the extreme lifestyle, creating a blueprint for sponsorship integration widely duplicated in the marketplace today.

In 2007, Lyman partnered with John Reese to present the Rockstar Energy Drink Mayhem Festival (now going into it’s 5th year), a summer hard rock festival featuring 15 metal bands including acts such as Slipknot, Disturbed and Slayer. A success by all standards, Rockstar Energy Drink Mayhem Festival perhaps most notably integrated the camaraderie Lyman had created on The Vans Warped Tour into a metal festival. In addition, in 2010, with co-producer Sarah Baer, Kevin started The Country Throwdown Tour operated through the 4Fini office in Nashville. Now going into the 3rd year, Country Throwdown has featured such well-known artists as Willie Nelson, Montgomery Gentry, Jamey Johnson and Little Big Town.

Kevin and 4 Fini, Inc. have also produced numerous other successful tour events including the Rockstar Energy Drink Taste of Chaos Tour, The Watcha Tour, Down From the Mountain Tour, Sprite Liquid Mix Tour and Great High Mountain Tour, as well as custom events for popular brands such as Jose Cuervo and SEGA Dreamcast. In addition to production, Kevin is part owner of Side One Dummy Record Company, which has an impressive yet diverse roster including Flogging Molly, punk icons Suicidal Tendencies, Bedouin Soundclash, Gogol Bordello and Reverend Peyton’s Big Damn Band. He has also acted as writer and executive producer on several films, including Endless Bummer (2008) and the Vans Warped Tour 15th Anniversary Documentary (2009). Kevin acts as a consultant on multiple corporate branding projects, helping companies maintain the valuable street level credibility that endears their products to the youth market.

In the wake of Hurricane Katrina, in 2005, Kevin established the Unite The United Foundation, a 501(c) 3 organization set up to encourage fans, artists and industry leaders from the music, touring and lifestyle worlds to come together through charitable contributions, events and volunteer efforts in order to work toward a positive change in our national community. Since its inception, Unite The United has raised over $1,000,000 for a variety of charitable efforts and grass roots organizations such as MusiCares, Skate For Cancer, Hollywood Heart and Keep-A-Breast. Also, on each of Lyman’s tours, a portion of every ticket sold goes to specified charities.

Another organization that Kevin works closely with is Music Saves Lives, which has hosted blood drives on the Vans Warped Tour. This has lead to the tour being named the Best Independent Blood Drive by the American Red Cross for the past four years, raising over 70,000 pints of blood each summer.

His commitment extends to encouraging activism in the kids that attend his shows, whether it’s designating an area for non-profit organizations at all of his shows so they can educate themselves or organizing volunteer days for the bands and crew on days off. In 2008 he teamed up with Declare Yourself on all tours registering young voters. Kevin also teamed up with Phillipe Costeau’s Earth Eco Foundation to develop the Warped Eco Initiative which staffs individuals that oversee recycling programs on his tours and organize bio-diesel drops for all production trucks and tour buses.

For his philanthropic efforts, Lyman was recognized as the Billboard Touring Awards Humanitarian of the Year, in 2009, as well as the honoree at the Grammy/MusiCares MAP Fund gala in 2011. Also, for his touring expertise, Lyman was inducted into the Top Dog Touring Hall of Fame at the recent Tour Link Conference (2012).
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