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Alexandre Williams

Co-Founder & COO,
Create Music Group
Los Angeles, CA, USA
Alexandre Williams was working as a DJ and record producer when he got a crash course in the dark side of the music business, after discovering that his manager was keeping all of the money he was making. He quickly segued to management and distribution to follow his dream of working in music. After a couple of solo ventures, which included releasing trap music under the label, Dirty Duck Audio as well as managing rising trap star Gold Top, Alex and his lifelong friend, Jonathan Strauss combined their disparate experiences in business to form their next venture, Create Music Group, a truly next generation music company whose foundation is built on the evolving global digital music marketplace.
Alex and Jonathan launched Create Music Group in 2015 after a simple idea crystalized for them. Electronic Dance Music (EDM) artists were releasing thousands of tracks via YouTube, which were being viewed by massive numbers of music fans all over the world. But in most cases these unsigned EDM artists, many of whom lacked business savvy, weren’t capturing any revenue for their plays. Alex and Jonathan built a proprietary technology that could determine which songs were going viral but had never been released by a distributor. In many cases the artists themselves didn’t know their own songs were going viral, being used in all kinds of user generated content on YouTube. But Create Music Group changed all that and, in the process, changed the lives of thousands of producers. Currently Create Music Group partners with a diverse roster of artists to capture their YouTube revenue, including Jacob Sartorius, Marshmello, Future, Lil’ Yachty, Wiz Khalifa, Trippie Redd and Post Malone, to name a few.