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Oana Ruxandra

Senior VP Digital Strategy & Partnerships,
Universal Music Group
Santa Monica, California, CA, USA
Oana Ruxandra is Senior Vice President of Digital Strategy and Partnerships at Universal Music Group, where she works closely with UMG’s senior management team and label leadership to develop digital strategy and implement critical business priorities into the company’s partnerships.

Over the course of her career, Ruxandra has successfully negotiated digital agreements with some of the biggest technology companies in the world that resulted in the creation of entire new categories of business in the music industry and ensure the entire music ecosystem continues to benefit from increased access to music.

Ruxandra was most recently Vice President of Digital Strategy and Business Development at Warner Music Group, where she was responsible for generating, structuring, negotiating, and maintaining strategic partnerships with global partners as well as leading the strategy and analysis team in defining WMG’s long-term digital vision. Ruxandra joined Warner Music in 2012 as Director of Digital Strategy and was promoted through the years.

Prior to Warner Music, Ruxandra worked in finance over a span of seven years, most recently leading quantitative portfolio management of the global fixed income desk at BlackRock Inc., the world’s largest asset manager.

Ruxandra holds Bachelor of Arts degrees in Economics and Political Science from Columbia University and an MBA from The Wharton School of the University of Pennsylvania.