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Jim Baudino

VP Business Development,
Merry Jane Media
Jim Baudino is the VP of Marketing and Business Development for MERRY JANE MEDIA, a leading media platform that is normalizing the conversation around cannabis through engaging editorial, original video and live events. Jim is responsible for building brand awareness, establishing strategic partnerships and driving revenue growth for MERRY JANE. He has partnered with major music brands like Live Nation and AEG and global music icons to align MERRY JANE with international tours, festivals and events.

Prior to MERRY JANE, Jim worked at Toyota Motor Sales, where he oversaw national sponsorship and strategic partnership strategy for the Toyota brand, which included work with many music festivals, artists and brands such as Live Nation, ESPN, GoPro, Red Bull and NBC. Jim was the recipient of the auto industry’s prestigious Automotive News 40 Under 40 Award, and has guest lectured at UCLA Anderson and the Wharton School of Business.

Jim holds an MBA from UCLA Anderson and a BSE in Industrial and Operations Engineering from the University of Michigan. In his free time, he enjoys traveling with his wife and two children.

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