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Jackie Wilgar

Executive VP, Marketing,
Live Nation
London, UK
Jackie Wilgar is the Senior Vice President, Marketing – International, for Live Nation Entertainment. Working with more than 40 countries and teams around the world, Wilgar leads the development, integration and growth of marketing and digital consumer technology in web, mobile, social, CRM and media. Driving 540% increase in web page views, the development and implementation of mobile app tech now used on 90% of Live Nation International Festivals, the integration of single platform for content distribution and an interactive global discovery map for more 125+ festivals, have help contribute to on-going, YOY increases in ticket sales and partner revenue across international markets. Jackie is a Canadian who moved to London in 2013, to join the Live Nation International team after heading Live Nation, North American Marketing for eight years. During her time in Los Angeles, Wilgar lead the marketing evolution of digital, social, mobile, media, promotion and data based marketing with both Live Nation and Ticketmaster. She is recognised by Billboard Magazine as one of the industry top Digital Power Players 2017 and Top Women in Music in 2012 and 2013. A “marketer at heart” Jackie’s career started in sport and included years with Coca-Cola and in the Canadian beer industry. Jackie has been part of Live Nation’s role in the evolving music industry for more than 12 years and loves that moment when the house lights go down, the energy builds and the power explodes as fans and artists share live music experiences around the World.