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Matthew Yazge

Head of Brand Sponsorship,
Nielsen Music
Hollywood, CA, USA
Matt Yazge leads the Brand Partnerships team at Nielsen Music. In his role he helps brand advertisers activate music fans to achieve marketing objectives and drive sales. He brings rich experience with consumer packaged goods (CPG) brands and major film studios, as a former Nielsen consultant for Nestle's Wonka Candy portfolio and having led the Nielsen relationship with Universal Studios Home Entertainment. In his career at Nielsen, Matt has helped leaders in the entertainment sponsorship marketing space to better select, implement and measure their branded music, film, and video gaming campaigns. At Nielsen Music we believe that informed branded music partnerships based on consumer insights lead to the most successful campaigns for both the music industry and brands.

Matt also co-leads the Nielsen PRIDE organization for Southern California and is a Nielsen Subject Matter Expert in LGBT research. He has penned the last three Nielsen Diverse Intelligence Articles on the LGBT Consumer.