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Bob Hoffman

Type A Group
San Francisco, CA, USA
Bob Hoffman is a best-selling author, speaker, and advisor. He is one of the most sought-after international speakers on advertising and marketing.

Time, Inc calls Bob “fabulously irreverent.”

The Wall Street Journal calls him “caustic yet truthful.”

The Financial Times says he's responsible for "savage critiques of digital hype."

Fuel Lines calls him "The most provocative man In advertising."

Bob has written several successful books. His most recent, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" was selected as #1 new release in advertising by Amazon. Bob's other books include "Marketers Are From Mars, Consumers Are From New Jersey" and “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book .

He is author of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob has been the ceo of two independent agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. Through his company, Type A Group, Bob advises advertisers, agencies, and media.

In 2012 he was selected Ad Person of the Year by the San Francisco Advertising Club.

Bob has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.

In recent months, Bob has spoken in Canada, UK, Spain, Belgium, Germany, Austria, Switzerland, Australia, New Zealand, Norway, Ireland, Poland, France, the Czech Republic, and all over the US.

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