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Peter Baker

Distributor,
Rhythmethod
New Zealand
From humble beginnings some thirteen years ago in a single-car garage hidden deep in the suburbs of East Auckland, New Zealand, Rhythmethod has grown into New Zealand’s largest and most successful independent distributor.


Managing Director and Owner Peter Baker, with his twenty-odd years experience in music retail both in New Zealand and in London, a senior role at iconic importer Flying In and five years growing the roster as Sales Manager at Border Music, Pete has a firm knowledge and understanding of NZ retail, is well respected and has great relationships with customers, suppliers and artists.

Peter finds the most exciting and rewarding aspects of being a distributor is dealing with local musicians and helping them realise their goals and dreams – through a firm focus on sales and strong promotional support.


From multi-platinum selling acts like The Black Seeds, Fat Freddy’s Drop, Shapeshifter, Tiki and Flight Of The Conchords. Fat Freddys Drop debut album “Based On A True Story” has sold over 140,000 copies, currently 9 times Platinum and has the honour of being New Zealand’s highest selling Independent local release.

Rhythmethod also deal with noted international labels include the Beggars Group (home to XL, 4AD, Matador and Beggars), Sub Pop, Tru Thoughts, Soundway, Revolver (U.S.) and Drag City – alongside Australian partner Inertia with whom they work closely on a large number of licensed releases. Adele’s 21 is currently New Zealand’s longest chart topping release, with sales sitting at 190,000 plus.

Peter was appointed as the RIANZ Independent Delegate in 2010 and is on the committee for the NZ Music Awards for his fourth year.

2012 saw Peter take over the General Manager role for Digital Management Rights New Zealand. DRM NZ has grown to be New Zealand’s most respected digital aggregator for local content and proffered provider for iTunes.