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Daryl Berg

VP, Music,
Shine America
Los Angeles, CA, USA
@darylberg
As Vice President of Music, Daryl Berg is responsible for Shine America’s music strategy, expanding the company’s music portfolio, helping to develop music-based productions and building licensing properties across scripted, unscripted and digital productions.

Berg, who has been with Shine America since 2011, has launched a monthly concert series coined Brown Bag Sessions at the company’s Hollywood headquarters, featuring artists such as All America Rejects, Shiny Toy Guns and Patrick Stump from Fall Out Boy.

Prior to joining Shine America, Berg served as Director of Music for FUEL TV, where he spearheaded the overall music strategy for the network. His responsibilities at FUEL ranged from music supervision to licensing and booking bands to overseeing the network’s music marketing campaigns. Berg helped attract top acts to FUEL TV’s “The Daily Habit,” including LMFAO, Mumford & Sons and many others.

Before FUEL TV, Berg was Director, Business Development for EMI Music, developing business opportunities for the company and creating new media licensing proposals, including digital music subscriptions, internet radio, online video and set-top box content deals.

Previously, Berg co-created Crusty Old Time, Inc., a music supervision and placement company based in Los Angeles. He also formerly served as Vice President, Strategic Planning for The Orchard, an independent music and video distribution company.

Berg is a graduate of the University at Albany and the Benjamin N. Cardozo School of Law. He lives in Los Angeles with his wife Nina and their dogs Plum and Rex.

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360 ? division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers.

Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over and upcoming series The Face; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.
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