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Catherine Moore

Adjunct Professor - Music Technology and Digital Media,
University of Toronto, Faculty of Music
Toronto, ON, Canada
Catherine Moore is Adjunct Professor of Music Technology & Digital Media in the University of Toronto's Faculty of Music where she teaches about music entrepreneurship and digital media distribution. She taught at New York University from 1995 to 2016, retiring from that position to return to her home in Canada. Dr. Moore was Director of the Music Business Program at NYU for many years and taught about forecasting, price strategy, strategic marketing, A&R music evaluation, and international expansion. Her first job in the music business was managing a record store in Liverpool, England. As a consultant in 1997, she created a forward-looking methodology to evaluate recorded music masters, regularly updating the method through 2015 to include new ways to measure digital value. Catherine Moore has been a music critic since 1990 for American Record Guide, and works as a consultant. She is a graduate of Bishop's University, the Conservatoire de Musique (Montréal), and the University of Liverpool (UK).

Catherine Moore is regularly quoted in the media about the music industry. Recent examples include Financial Post Magazine(Drake's business strategies); SiriusXM Knowledge@Wharton (about Sprint's investment in Tidal); The New York Times (about unconventional methods to launch albums); CTV News (on the Led Zeppelin copyright infringement jury verdict), The Globe and Mail (advice to start-ups; RFID cashless wristbands at music festivals), The Ringer (listening habits when there's unlimited choice), Epoca, in Brazil (how artists differentiate in the digital marketplace), and Time (future of the album format).