TuneUP CONFERENCE - MARCH 12-14, 2009
Right brain... meet your left brain. This conference is designed to help the creative talent - artists and recording professionals - hone their business skills and mesh them with their artistic muse. It’s a total-biz jam session as TuneUP 2009 offers you the chance to interact with the pros from all sectors of the industry.

THURSDAY, March 12th, 2009 - 8:00am-9:00am Registration, Refreshments & Networking Room: EXECUTIVE/DMS REGISTRATION HOURS Tuesday, March 4 - 5:00pm - 8:00pm Wednesday, March 5 - 8:00am - 8:00pm Thursday, March 6 - 7:00am - 7:00pm Friday, March 7 - 8:00am - 6:00pm Saturday, March 8 - 8:30am - 6:00pm You can upgrade your CMW Badge to include access to the One-Day Marketing Conference “The Millennials”. (Upgrade Fee or before March ) $100.00

THURSDAY, March 12th, 2009 - 8:15am-8:45am Newcomers Orientation: Start Making Sense Room: Alberta At CMW, if you've missed a little, you've missed a lot. So whether you're a first-timer, hungry to soak up everything from scratch, or someone who's been away and you feel like everything's changed in your absence (it has), orientation is a must. Relax, nibble some snacks, tell us what you need, and we'll map out your ultimate personalized CMW. Facilitator Greg Simpson - President, Mindbenders Music, London Daniel Anstandig - President/ New Media, Mcvay Media, Cleveland, OH

THURSDAY, March 12th, 2009 - 9:10am-9:50am Welcome & Opening Remarks Keynote: Jim Balsillie Room: Ballroom CO-CHIEF EXECUTIVE OFFICER, RESEARCH IN MOTION (RIM) Mr. Balsillie is Co-CEO at Research In Motion. He is responsible for directing RIM's strategy, business development and finance. In 2002, Mr. Balsillie founded The Centre for International Governance Innovation (CIGI), a world-class global research institute focused on the restructuring of international governance, with particular emphasis on financial and economic institutions. Mr. Balsillie is a Graduate of the University of Toronto and the Harvard School of Business. He is a Chartered Accountant and elected as a Fellow of the Ontario Institute of Chartered Accountants. He also holds a Doctorate Degree from Wilfrid Laurier University. Research In Motion, developers and manufacturers of BlackBerry®, has been honored with numerous industry and product awards. Keynote Jim Balsillie - Co-CEO , Research In Motion (RIM), Waterloo, ON Presenter Vanessa Thomas - Managing Director, Nielsen, Toronto

THURSDAY, March 12th, 2009 - 10:00am-11:00am View From The Top: State Of The Digital Union Room: Ballroom This panel of digital media insiders will discuss the “hand off” between the old business model and the new, focusing on hot button issues like the tendency of big media companies to cannibalize existing businesses in their rush to take advantage of digital distribution opportunities. What are the most likely business models for user generated content? What's the future for ad-supported free online distribution of music, video and games? The debate over digital music pricing and the future of digital rights management. What is the next big thing in online and mobile media? The answers may surprise. Introduction Ned Sherman - CEO, Publisher & Executive Editor, Digital Media Wire, Los Angeles, CA Moderator Paul Brindley - Managing Director, Music Ally, London, UK Panelist Ted Cohen - Chairman, MEF Americas, Managing Partner, TAG Strategic, Steve Jang - VP, Marketing & Business Development, imeem, San Francisco Jim Griffin - Managing Director, OneHouse LLC, John Parikhal - CEO, Joint Communications, Westport CT Lee Knife - General Counsel, Digital Media Association, Washington

THURSDAY, March 12th, 2009 - 11:20am-12:20pm Digital Media & The Live Music Experience Room: Digital technologies are creating new opportunities and experiences for artists, performers, promoters, vendors and fans. From text messaging to broadband video, digital technologies are being used to enhance the live music experience. This panel will discuss the use of digital technologies to promote, produce and create new revenue opportunities around live events. How is technology being used to enhance and grow the significance of live music? Moderator Kelli Richards - President & CEO, The All Access Group, Panelist Jared Hoffman - President, Knitting Factory, New York Gary Schwartz - President, Impact Mobile Inc., Toronto Jane Tattersall - Direction, Marketing, MySpace, Toronto Jim McNiel - President and Chief Executive Officer, Zude, Roslyn Heights, NY Philip Camino - Acting Director of Ontario Marketing (Rogers/FIDO), Rogers Wireless Inc., Toronto Susan Bank - Music Programming, Control Room, Beverly Hills

THURSDAY, March 12th, 2009 - 11:20am-12:20pm Radio Or Not...Here We Come! (Song Evaluation And Secure Digital Delivery) Room: Salon B Bring us your song (finished masters only) and let the experts listen. Find out if your song is "radio friendly". Hosted BY DMDS/RDR find out what this country's best RADIO TRACKERS have to say about your music. We'll show you how we can send your song to radio (coast to coast) in 12 seconds! (Some lucky song artist will win a free upload to radio!) Moderator Joe Wood - President, RDR Music, Toronto Panelist Andrea Morris - Director, Media, AM to FM Promotions, Toronto Anya Wilson - Publicist, Anya Wilson, Toronto Dulce Barbosa - President, db Promotions, Toronto Lauren Tutty - Executive Director, Lauren Tutty, Liverpool Oscar Furtado - Promotions Director, Tandemtracks Promotions, Vancouver Yvonne Valnea - , Last Tango, Toronto Dale Peters - , Dale Speaking Ltd., Toronto Linda Dawe - , Music Solutions Inc, Sutton Sponsored by: DMDS/RDR

THURSDAY, March 12th, 2009 - 12:30pm-1:30pm The Next Big Thing Room: A few years ago, hardly anyone wanted to know about the world of unsigned and emerging artistes, but now ever more brands, telecom and internet companies, and even radio and TV broadcasters are throwing themselves into this sector and There are more conferences than ever that are dedicated to introducing new music. This session feature major speakers from all sides. Co-Moderator Panos Panay - Chief Executive, SonicBids, Boston Ritch Esra - Publisher, The Music Business, Los Angeles, CA Panelist Tyl Van Toorn - CEO/Co-Founder, TNT Productions, Victoria Sat Bisla - Founder/President, A&R Worldwide/MUSEXPO, Los Angeles, CA Jon Mcildowie - Group Operations, Barfly - The Great Escape, London Bobby Haber - CEO/Founder, CMJ Network, New York Paul Bodlovich - Executive Director, The West Australian Muisic Industry Association, Northbridge Jason Moon Wilkins - Founder, Next BIG Nashville, Franklin, TN Khalid Amin - Director Business Development, London Calling, London, UK

THURSDAY, March 12th, 2009 - 12:30pm-1:30pm Xtreme Performance Make-Over Making A Living “Live” Room: Salon A The bands that have made it know that all roads lead to the stage. Whether you’ve done a thousand live gigs or you’re just starting out, this class will change EVERYTHING. Included: five ways to make a living from your stage show, and the four most important things to know when playing live. Presenter Tom Jackson - President, Tom Jackson Productions, Franklin Sponsored by:World Vision's Artist Associates program

THURSDAY, March 12th, 2009 - 1:30pm-2:30pm Open Mic: Riley O'Connor Checks The Touring Industry Pulse Room: Money changes everything, and there are people who've devoted their lives to the concert business who feel that things just aren't the same now that everything's been priced out and flowcharted. With the U.S. Concert Business Slumps Despite Reunion Tours, the touring industry has been forced to take a hard look at its basic business model. Has it become strictly a chequebook business? In this session, promoters, managers and agents will discuss the state of the art of the deal today and whether money is the only consideration. Facilitator Riley O'Connor - Chairman, Live Nation Canada, Toronto

THURSDAY, March 12th, 2009 - 2:40pm-3:40pm A&R in The Digital Age Room: Salon A Music supervisors, publishers, bloggers and international music fans are replacing the traditional label-based A&R system. There is a growing awareness that labels need to have a digital and mobile strategy that connects with A&R to succeed today. This panel of A&R executives and their digital counterparts discuss the new ways artists are being discovered, advertising agency A&R, commercial placement of music and the nuances of Internet buzz. What innovative techniques are being used by creative A&R execs that are changing the A&R landscape? How do new technologies affect the A&R process? Does the Internet and digital technologies give artists a better chance to be heard by A&R executives and music supervisors while simultaneously building a fan base Moderator Steve Mayall - Founding Director, Music Ally, Co-Moderator Michael Caplan - Executive VP of A&R, Razor & Tie Entertainment, New York Panelist Evan Peters - A&R, Geffen Records, Santa Monica Gourmet Delice - President/Founder, Bonsound, Montreal Paul Morgan - Director, Cherry Lane Music, New York Ben Campbell - CEO, OurStage, Chelmsford Charlie Millar - Digital Business, Warner Music, Toronto Tobin Watkinson - Dorector. A&R, MySpace.com, Los Angeles Jason Fiber - , Superfecta Recordings,

THURSDAY, March 12th, 2009 - 2:40PM-3:40PM Spotlight on Latin America: Round 1 Professional Development Series hosted by market specialists from the world arena. Room: Algonquin Room Potential opportunities for Canadians in the Latin American market. Panel topics include the diversity of the Latin American music scene; concerts and tours - facts & figures; Latin American musical culture. The market in Latin America for live performances, concerts and touring. Tour management, artistic direction and professional support services. The importance of television in the Latin American music market. Artist development: opportunities for the indie sector; the impact of live touring on record sales and career momentum. Moderated by Shaw Saltzberg, S.L. Feldman & Associates Canada.. Featuring panelists: Daniel Grinbank , DG Medios & Espectaculos Argentina; Carlos Geniso, DG Medios Chile; Fernando Franco, MuchMusic Latin America; Diego Finkelstein, Fenix Entertainment Argentina; Bruno Ramos, Slag Records Brasil; Fabrício Nobre , ABRAFIM (the Brazilian Association of Independent Festivals); Guillermo Malbran, Guillermo Malbran Organization, Argentina-Peru. Moderator Shaw Saltzberg - Senior VP, S.L. Feldman & Assc, Vancouver Panelist Daniel Grinbank - , DG Medios Espectaculos, Buenos Aires Carlos Geniso - , DG Medios, Santiago Fernando Franco - Director, Music Channels, MuchMusic Argentina, Buenos Aires Diego Finkelstein - General Director, Fenix Entertainment, Buenos Aires Bruno Ramos - International Director, Trama Record Label and Slag Records, Perdizes Fabricio Nobre - President, Abrafim / Monstro Discos, Guillermo Malbran - , , Mariana Markowiecki - Foreign Trade, Govt. of the Independent city of Buenos Aires, Sponsored by OMDC in partnership with Foreign Affairs and International Trade Canada (International Cultural Relations), The Department of Canadian Heritage (Trade Routes Program), CIRPA and CAAMA.

THURSDAY, March 12th, 2009 - 2:40pm-3:40pm The New 360 Deal: Band as Brand Room: Ballroom As the live industry continues to boom and record industry's decline is turning into a plunge, major labels have realigned their strategies to cope with a changing world, and set about totally reinventing the way they do business, a horribly difficult task for any institution. This session explores the rising new model for developing talent, one in which artists share not just revenue from their album sales but concert, merchandise and other earnings with their label in exchange for more comprehensive career support. If the concept takes hold, it will alter not only the way music companies make money but the way new talent is groomed, and perhaps even the kind of acts that are offered contracts in the first place. Commonly known as “multiple rights” or “360” deals, the new pacts emerged in an early iteration with the deal that Robbie Williams, the British pop singer signed with EMI in 2002. Not everyone is sold on the concept. Many talent and agents managers view 360s as a thinly veiled money grab and are skeptical that the labels, with their work forces shrinking amid industrywide cost cutting, will deliver on their promises. But record executives argue that such deals could free them from the tyranny of megahits because there would be less pressure to make back the label’s money immediately and the label can take a really holistic approach to the development of an artist brand. Our team of experts will discuss the various 360 deals that are currently being offered and and what we can expect in the future. Moderator Robert Thompson - , Billboard Magazine, Toronto Panelist Terry McBride - CEO, Nettwerk, Vancouver Jake Gold - Manager/Label Owner, Management Trust/Kindling Music, Toronto, ON Susan Abramovitch - Head -- Entertainment and Media Law, Gowling Lafleur Henderson LLP, Toronto Dan Hoffman - Executive VP, Razor and Tie Direct LLC, New York Janie Duquette - President, DEJA Musique, Montreal Jeanine Griffin - GM/VP of Operations, MBK Entertainment, New York Sponsored by: Billboard Magazine

THURSDAY, March 12th, 2009 - 4:00pm-5:00pm Thinking Outside the Boxoffice Room: Salon B A look at dynamic pricing, the grey market, pre-sales, direct-to-fan marketing, and other ticketing trends and the big ticketing stories of 2007. The ticketing sector is more controversial, is more powerful and has more potential influence than many people realize, with secondary ticketing the most controversial issue facing the industry. This session debates the changes facing a sector that many once thought would be dominated by a handful of major operators. - The #1 promoter in the world has created a ticket agency - can other promoters use their services, would they want to? - What's the new ticketing model? - You can't count on one ticketing agency being your marketing portal anymore. Moderator Kevin Donnelly - Sr. VP Operations, MTS Centre, Winnipeg Panelist Donald Vaccaro - President, TicketNetwork, Vernon, CT John Derlis - President & CEO, TicketBreak, Toronto Patti-Anne Tarlton - Director, Air Canada Centre, Toronto Neil Warnock - CEO - Global, The Agency Group UK, London Tom Worrall - Executive VP & GM, Ticketmaster Canada, Toronto

THURSDAY, March 12th, 2009 - 4:00pm-4:45pm Keynote Dr. Daniel Levitin James McGill Professor and Author of "This Is Your Brain on Music" Room: Ballroom Dr. Daniel Levitin, Author of This is Your Brain on Music; Max Bell Chair in the Psychology of the information Sciences, offers an overview on music cognition-what we know about how musical expertise is attained and how musical preferences are formed. Dr. Levitin's talk will lead into a panel discussion about the Paradise of Infinite Storage. Keynote Dr. Daniel Levitin - James McGill Professor and Author , McGill University, Montreal Sponsored by: McGill Schulich School of Music

THURSDAY, March 12th, 2009 - 4:00pm-5:00pm Meet The Press Room: Salon A The growing strength of online media and a proliferation of alternative press, publicists line up en masse to secure that coveted media coverage But here's a helpful hint: Journalists don't actually work 'for' you and aren't obligated to do you favours. However, your interests and theirs can dovetail nicely. A diverse panel of traditional and new media insiders discuss the 'dance' between the music industry and media and the smart approach to getting the word out - We analyze this system and see if it needs saving. Moderator Geoff Mayfield - , Billboard Magazine, Los Angeles Panelist Nicola Slade - Editor, Record of the Day, London James Drury - , Audience - Miracle, London Stuart Berman - Managing Editor, EYE Weekly, Toronto Keith Berman - AC & Hot AC Editor, Street Talk Daily Evil Minion, Radio & Records, Inc., Los Angeles Edward Skira - Publisher, Chart Magazine, Toronto

THURSDAY, March 12th, 2009 - 5:15pm-6:15pm Head to Head: Bruce Allen in conversation with Bob Lefsetz Room: Concert Hall Canada's Legendary Manager Goes 'Head to Head' with interviewer Bob Lefsetz Outspoken, abrasive, but widely respected, Allen is one of the most honoured and awarded managers in the business today. Allen's stable of artist include Bryan Adams, Martina McBride, Anne Murray, Michael Buble and producer Bob Rock. Should be lots of sparks fying here - don't miss it! Celebrity Interview Bruce Allen - President, Bruce Allen Talent, Vancouver, BC Interviewer Bob Lefsetz - Author, The Lefsetz Letter,

FRIDAY, March 13th, 2009 - 10:10am-11:10am I’m With The Brand: Building Audiences Through Sponsorships Room: Salon B Consumer attention is at an all-time low, media channels have proliferated and audiences have fragmented... Today's leading brands are having to find new ways of engaging with consumers, whilst the music industry is having to deal with falling CD sales and grappling with the threats and opportunities that digital technology presents. Everybody involved is looking for new and sustainable revenue streams. This session will explore how brands, agencies, artists and labels can work together to create partnerships that benefit the consumer and ensure a more profitable marketplace. Understand how the two worlds of brands and music can work together and build consumer loyalty, multiplatform opportunities and long term revenues. Anyone who is looking to drive relationships with key consumer groups must explore the collaboration between music and brands! Moderator Marcie Allen Cardwell - President, MAC Presents, Nashville Panelist Dave Videka - , Maxxium Canada, Toronto Adrian Capobianco - Vice President, FUSE Marketing, Toronto Carter Marshall - Account Director, Hip Digital Media Inc, Toronto Paul Kalbfleisch - , Research In Motion, Waterloo Sid Zuber - Senior Executive Festival Producer, Creative Marketing Agency/Coachella, Los Angeles Mark Ghuneim - Chief Executive Officer, Wiredset, New York Sponsored by: Jimi Hendrix Liquid Experience

FRIDAY, March 13th, 2009 - 10:10 AM-11:10 AM Managing To Survive: The Managers Panel Room: Salon A Managers advising their clients must be part psychic to grapple with a changing and unforgiving music market. CD sales continue to decline, but CDs themselves still factor in strongly for the foreseeable future. The digital music universe's expansion is offset by legal and technological impediments. In this session, respected artist managers discuss how they strategize the recording and release of their artists' music. Moderator Brian Hetherman - President, Cerberus Artist Management, Toronto Panelist David Stopps - Chairman, IMMF Copyright Committee, London, UK Rob Lanni - Co-President, Coalition Entertainment Management, Richmond Hill Michael Bisping - Managing Director, A.S.S. Concert & Promotion, Hamburg, Germany Stu McCullough - Owner / Director, Amplifire Music an artist management, Brisbane Stephen Garvan - CEO, Garvan Management, Sandpoint

FRIDAY, March 13th, 2009 - 11:30am-12:30pm Artist Development: Building Tomorrow’s Classic Rock Today Room: Salon B We know it seems unimaginable, but some day the Stones and U2 will stop touring for good. When all our stars are too old to play, will there be a next generation that can go the distance? Which acts will be the arena headliners of tomorrow, and how will they get there? Artist development could well be the most pressing issue faced by the live music industry today. Moderator Vinny Cinquemani - President, S.L. Feldman & Assc, Toronto Panelist Bret Gallagher - President, Eastern, Live Nation, Toronto Steve Kane - President, Warner Music, Toronto Jeff Leake - Program Director, XM Satellite Radio, Toronto Alan Cross - Program Director, 102.1 The Edge, Toronto, Jeffrey Remedios - President, Arts & Crafts, Toronto Jack Ross - , The Agency Group, Michael Caplan - Executive VP of A&R, Razor & Tie Entertainment, New York Sponsored by: Billboard Magazine

FRIDAY, March 13th, 2009 - 12:30pm- 1:30pm In Conversation With Seymour Stein and Tommy Ramone Room: Concert Hall The passing of Ahmet Ertegun truly marked the end of an era. There are, however, still a few of the original generation of rock and roll record men who go back to the days when the 45 r.p.m single was an exciting innovation, and even fewer who remain a vital part of what is going on in music today. Seymour Stein broke through in the Brill Building days (google it), and learned at the feet of the masters, before becoming recognized as a master himself with the founding of his label Sire Records. Among the dozens of artists he signed and helped become stars are The Ramones, and today, he and Ramones drummer Tommy Ramone will be in discussion with John Nichols, the Washington Editor of The Nation Celebrity Interview Tommy Ramone - Musician, , New York Seymour Stein - Chairman, Sire Record Group, Interviewer John Nichols - Washington Editor, The Nation, Madison, WI

FRIDAY, March 13th, 2009 - 12:30pm-1:30pm Guitar Hero and Rock Band: Transcendental Air Guitar and the Object Lesson of the Gaming Phenomenon Room: Salon B That music is the game, not merely music in the game nor for the game either. This panel will feature a guitar smack down over BOC’s "The Reaper" with guitar hero Prof vs. guitar hero Pro. On Faux Fender Rock Band Controller: Prof Daniel Levitin (McGill University, author of This Is Your Brain on Music) vs awesome Gary Lucas on Reality Fender. Which Reaper will rule? One fall and no more cow bell…Followed by discussion of gaming phenoms Guitar Hero and Rock Band and the giant new paradigm residing in gaming…or not? Moderator Chris Dahlen - Writer, Pitchforkmedia.com and GameSetWatch.com, Panelist Gary Lucas - Guitarist/Composer, , New York Dr. Daniel Levitin - James McGill Professor and Author , McGill University, Montreal Sandy Pearlman - Visiting Scholar, McGill University, Montreal, QC Cindy Poremba - Game Studies Researcher, Concordia University, Montreal

FRIDAY, March 13th, 2009 - 12:30pm-1:30pm Bar-Band Confidential: Where The Buzz Starts Room: Salon A It sounds easy. Play in bars, kill a few crowds and word of mouth will do the rest. But with tens of thousands of acts figuratively sharing the stage, what's the best way to advance a live career? This session features case studies with managers, promoters, agents and other people who've seen the business end of a bar. Moderator Craig Norris - Host, CBC Radio 3, CBC Radio 3, Vancouver Panelist Jeff Cohen - Owner / Talent Buyer, Against The Grain ATG, Toronto Julien Paquin - President, Paquin Entertainment Agency , Toronto Jim Cressman - President, CSA, Calgary Joel Carriere - President, Bedlam Society/ Dine Alone Records, Toronto Bernie Finkelstein - President, Finkelstein, Toronto Angela Dorgan - CEO, FMC, Dublin Tim Borror - Vice President , AFM, Toronto Guillaume Lemieux - Agent, S.L. Feldman & Assc, Toronto

FRIDAY, March 13th, 2009 - 1:30pm-2:30pm The New Artist Model: Income for Indies Room: Salon B It used to cost a lot of money to record and promote new music. Artists struggled like hell to find a major to sign them. Everything was controlled and only a few artists became stars. The broadband Internet, 3G mobile phones and MP3 players have fundamentally shifted the balance of power in the music industry forever. The new artist model says anybody can make and distribute a recording. Artists, songwriters and producers of the future need to find ways new ways to monetize their music. Why make 6% off a download, when you can make 60% doing it yourself? Who's creating new business models that work for musicians and indies? This panel of experts will drill down and provide answers to the questions that all artists are asking about. Sit down, lean forward and listen up. It's a "DON'T MISS SESSION!!" Moderator Tommy Silverman - Chairman & CEO, Tommy Boy Entertainment, New York, NY Panelist David Hyman - CEO/Founder, MOG, Berkeley Jordy Trachtenberg - VP Content, The Orchard, New York Josh Rabinowitz - SVP, Grey Worldwide, New York Michael Hektoen - President & CEO, RockSTAR Music Inc, North Vancouver Tyler Bacon - , Position Music, Los Angeles Shane Tobin - Director Business Development, imeen, San Francisco, CA

FRIDAY, March 13th, 2009 - 1:30pm-2:30pm The Logistics Of Touring: “Get In The Van” Room: Salon A Ready for bad food, uncomfortable beds, too much liquor and not much money? This in-depth session delivers chicken soup for the touring soul in the form of practical and effective information on routing, advancing dates,budgeting, logistics, what life looks like from the road, and most importantly how SOCAN provides royalties for live performances after a tour is completed.. Moderator Dan Kershaw - Relationship Manager, SOCAN, Toronto, ON Panelist Sean Richards - Tour Manager, , Paul Gourlie - Agent, The Agency Group, Toronto Neville Quinlan - Artist, NQ Arbuckle, Sponsored by: SOCAN

FRIDAY, March 13th, 2009 - 2:40PM-3:40PM Spotlight on Latin America: Round 2 Room: Algonquin Potential opportunities for Canadians in the Latin American market. Panel topics include the diversity of the Latin American music scene; facts & figures; Latin American efforts for music exports; Latin American musical culture. The internet and the new opinion makers; online piracy and illegal downloading. Distribution in Latin America - traditional versus virtual - business model and prices. Opportunities for the indie sector. Co-Moderated by Eric So, Synergex Corporation Canada and David McLoughlin, BMA (Brasil Musica & Artes) Brasil. Panelists: Javier Fainzaig, FaroLatino S.A. Argentina; Gerard Werron, Laser Company / Nuclear Blast Brasil; Mauricio Bussab, Tratore Brasil; Claudio Vicentin, Roadie Crew Brasil; Rafael Reisman, RR Producoes Ltda. Brasil; Eduardo Muszkat, MCD Entertainment Brasil. Co-Moderator David Mcloughlin - Manager, BM&A - Brazil Music and Arts, Sao Paulo, Brazil Eric So - Vice President, General Consul, Synergex Corporation - Canada, Mississauga Panelist Javier Fainzaig - President, FaroLatino S.A., Buenos Aires Gerard Werron - Label Manger, Laser Company / Nuclear Blast, Sao Paulo Mauricio Bussab - President, Tratore, Sao Paulo Claudio Vicentin - Editor, Revista Roadie Crew, Brazil Rafael Reisman - , RR Producoes Ltda., Ed.Marcia Eduardo Muszkat - President, MCD Entertainment, Sao Paulo Presented by the International Marketplace. Sponsored by OMDC in partnership with Foreign Affairs and International Trade Canada (International Cultural Relations), The Department of Canadian Heritage (Trade Routes Program), CIRPA and CAAMA.

FRIDAY, March 13th, 2009 - 2:40pm-3:40pm Global A&R Room: Salon A Is language a problem or does the hot live act now transcend those barriers? A&R representatives are expected to translate the raw live show that first attracted their interest into recordings that grab mass attention. While the skill sets and dynamics differ for stage and studio, savvy international execs know how to help artists integrate them. Here you'll hear strategies for creating great records and psychological insights into managing the personalities involved. Moderator Michael McCarty - President, EMI Music Publishing, Toronto Panelist Rod Kukla - A&R, Columbia Records, Santa Monica Ron Burman - Sr. VP A&R, Roadrunner Records, Greg Boggs - Director of A&R, SONY BMG, Toronto Fraser Hill - Director of A&R, EMI Music Canada, Toronto Sat Bisla - Founder/President, A&R Worldwide/MUSEXPO, Los Angeles, CA

FRIDAY, March 13th, 2009 - 4:00pm-5:00pm FACTOR: A Canadian Artist Launch Pad Room: Salon A We've helped launch more acts than The Tonight Show, and after 26 years of supporting Canadian talent with cold, hard cash, we're still the artists' best friend. In this session we'll fill you in on the latest news about FACTOR's renovated programs, our new seminar series, the Emerging Artist Program and the success of our Open Mic nights. Facilitator Heather Ostertag C.M. - President & CEO, FACTOR, Toronto Krista Lachelt - Communications, FACTOR, Toronto Sponsored by: FACTOR

FRIDAY, March 13th, 2009 - 4:00pm-5:00pm The New Indie-Friendly Eco-System: The Independent Promoter Panel Room: Salon B Those who recall that dinosaurs once ruled the Earth best remember that, when it all came crashing down, it was adaptable little mammals who stepped in to fill the cracks in the foodchain. Similarly there are plenty of indie success stories in the wake of big label downsizings and meltdowns. This panel will examine the extent to which tough times for the bigs have opened doors for regional grassroots players. Are agents getting the message? Find out what the dawn of the Age of Mammals means to you. Moderator Ralph James - VP, The Agency Group, Toronto Panelist Jonathan Ramos - President, REMG Entertainment Corporation, Toronto Nick Farkas - Executive Director, Gillett Entertainment Group, Montreal Jakob Smid - , Emerge, Toronto Jeff Craib - VP, S.L. Feldman & Assc, Toronto Colin Lewis - Agent, The Agency Group, Toronto Nigel Hassler - Booking Agent, Helter Skelter, London, UK

FRIDAY, March 13th, 2009 - 5:00pm-6:00pm Global Radio Forum Room: Alberta Keynote Mancow - Talk Show Host, Talk Radio Network, Chicago Moderator Sean Ross - Vice PresidentMusic and Programming, Edison Media Research, Somerville, NJ Panelist Tim Renner - Managing Diriector, Motor FM, Berlin, Germany Mancow - Talk Show Host, Talk Radio Network, Chicago Linda Bracken - Manager, triple j - The Australian Broadcasting Corporation, Sydney Chris Kennedy - Program Director, Q92, Montreal

FRIDAY, March 13th, 2009 - 5:15pm-5:30pm Keynote: Gerd Leonhard Room: Let's face it: controlling the digital distribution of music is over. In addition, the Web is forever changing music production, promotion, marketing and even A&R, as well. Any and all music is now available online, permitted or not, streamed or downloaded - if anyone still cares for making that distinction. And as of early 2008, the snake-oiled idea of DRM and digital copy protection is finally, officially, irrevocably, toast, too. The battle for digital control has been lost. For those digital natives, access to music is already replacing ownership. Radio - as we knew it - is now playing second fiddle to Online Social Networks, and the kids are tuning out of MTV & VH1 and into free, web-based, shortform TV like YouTube. Flat rate music proposals are being discussed around the globe, and gathering steam. Now, the key question is this: how can music creators get paid (and indeed, prosper!) in a world of open access, feels-like-free, paying-with-attention, a world where telecom operators, search engines and onl