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Audio Blood’s Advice: Know Your Audience, and How to Talk to Them.

Audio Blood is full-service Artist and Brand Development Company, specializing in custom promotional campaigns. Their very own Betty Dang gave us some insight on why it’s so important to know your audience and how to go about engaging with them! Check it out… As you've likely already heard, knowing your audience is key. This is true for every industry, especially in music where your relationships are often what keep your career afloat. If you are a musician, a manager, publicist, promoter, journalist, or even an intern in training, the impressions that you make on others go on to represent a whole band or company. Your demeanor and your actions build and maintain professional relationships for you personally, as well as for your brand. Knowing your audience, and knowing how to connect with them will build and reinforce a positive image and reputation. We may all think that we're pros when it comes to simple things like writing emails and posting on Facebook. They've become such staples in our daily lives that we've started to get lax about them. Communication 101 Knowing how to write an email or how to leave a message should be second nature to us, but I am constantly surprised by the number of people that forget to leave important details like their name and contact information. No matter who you're reaching out to, whether it's a phone call, voicemail, email, social media post or an in-person meeting, you will want to be able to answer these questions with your message, especially if you are reaching out for the first time. - Who are you? - If you are contacting a general number or email, are you looking to contact a particular person? - Why are you getting in touch? - What do you want this person to do? - Why is this important? - Is this message time sensitive? What is the deadline, and what time did you leave the message? - How can they reach you to follow up? Most communication should be short and concise. If more in depth details are required than can fit into a reasonable voicemail or email, direct your contact to where they can find more information, or suggest you arrange for a time to further discuss them together. The tone of your message will differ depending on your relationship and the roles that you play in each other’s careers. Industry Whatever project you are working on in the music industry, you are not doing it alone. Your artist, coworkers, manager, producer, label, publicist, partners, sponsors, and anyone else involved with your work are all vital players that contribute to your career and success. - Knows and respects each other’s roles. Having clearly defined jobs and duties from start to finish allows a team to work efficiently, and to ask for help from the right sources it is needed. It allows everyone to specialize in his or her own area and prevents confusion in the long run. - Ask questions. Is there something you don't understand or are unsure of? It's much better to be asked before starting a task that to do it wrong and waste your time, along with your team's time. - Answer questions. If someone doesn't understand something try not to get frustrated. Help them where you can, or direct them to a resource where they can find the answer. They are not asking these questions to make you job more difficult but to help you do your job better. - Be professional. Many times you will have close relationships with the people you work with. Maybe you're best buds with your manager, or you're going on tour with your brother. Don't let comfort and casualness be a downfall. Contracts are still contracts. Deadlines are still deadlines. Just because you're tight with someone does not mean they will be lenient with late or poorly done work. Being too lax on important projects can cost you the quality of your project and your relationship. - Give credit where credit is due, and express proper appreciation. One of the fastest ways for a team to lose morale in their work is to feel under-appreciated. Amidst all of the chaos that can happen during a project, Fans/Audience Artists and businesses have more ways to share with their audiences than ever before. The speed of technology, numerous media outlets, social media streams, and increasing ease of access are all a part of a cultural push towards more digital interaction. With over one billion active Facebook users and 500 million Twitter users online, not to mention the growing crowds on Tumblr, Pintrest, Instagram and more, there is plenty of opportunity to get your content and news out to the masses. Here are some tips to help you take advantage of these numbers. - Good content. Your content should be insightful, entertaining, and shareable. Pictures, videos and contests are a great way to share information. - Quality over quantity. No matter how much someone likes your music or your product they don't want to hear from you at every hour of everyday. Spamming people over social media will lose you the audience that your worked hard to gain. - Have a voice: Fans can tell when a band manages their own social media accounts, and when someone is hired to do it for them. Showing personality in your writing makes you more approachable and encourages interaction. That's what you want, to get people talking. This goes the same for companies and brands as well. Not sure what voice to use? Talking like your target audience automatically makes you more relatable. - Talk about something other than yourself. If someone follows you on Twitter or likes you on Facebook, chances are that they are already your fan. There's no need to convince them any more! Post your news and work, but also try to include content that you find exciting and feel that your audience will find exciting as well. - Don't let your audience feel forgotten. People expect fast responses, especially over social media. When someone asks a question, answer it. Replying and commenting on general things that were posted or sent to you lets audiences know that you acknowledge and value their feedback and support. - Don't let your audience forget you. Even in your down time or between projects, your audience is still active. Make an effort to keep your brand fresh in their minds and they will more readily take notice when you do have big news for them. Media Being on good terms with the people that will promote your project on a mass scale is important. Some of these people won't like your music, but that doesn't mean they have to dislike you. - Target wisely. A blog about folk music isn't going to feature your death metal record. The national news does not care about your 3-stop tour. Don't waste your time and theirs. Use some common sense when reaching out. Research these media outlets to gauge whether or not you would be a good fit for their format. - Be clear. Make sure that your media contact has all of the important information about your project. Be clear about what you want from them. Are you asking for a review of your album or to invite them to a show? Include important names, dates, places, contact info. - Make an offer they can't refuse. Keep in mind that media are more likely to feature something that will drive readers and viewers to them. Exclusive content, contests and free stuff adds to the appeal of anything you are trying to sell. - Be persistent, not intrusive. It's fine to follow up with someone if you haven't heard back from. If you still haven't heard back, the chances are that they are too busy, or are uninterested in your story. Either way, continuing to pester them will win you no favours. - Share is caring. Great! They loved your album and gave it an amazing review. Share it with your fans! Even just retweeting something that they post about you shows them that you enjoy their content. It can benefit both parties by sharing audiences. All of these pointers can be used as a general rule of thumb, but of course things will vary on a case-by-case basis. There's no exact formula for the right way to interact with people, audiences and businesses, but there are definitely more than a few wrong ways to do it. Take the time to get to know the people you are trying to work with. Understand what they expect from you and be clear about what you expect from them. Being thorough, efficient and appreciative in your communication with audiences, media, and industry professionals will help to show that you are competent, reliable and trustworthy. Do you have any tips and tricks for communicating and working with people? Share your thoughts or experiences in the comments below!
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